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    <title>Lakeshore</title>
    <link>http://www.lakeshorestaffing.com/blog/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>bcannon@lakeshorestaffing.com</dc:creator>
    <dc:rights>Copyright 2009</dc:rights>
    <dc:date>2009-07-28T23:02:21-05:00</dc:date>
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    <item>
      <title>Motoring With Your Career</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/motoring_with_your_career/</link>
      <guid>http://www.lakeshorestaffing.com/site/motoring_with_your_career/#When:23:02:21Z</guid>
      <description>A recent survey by eFinancialCareers found a surprising shift in the career outlook of financial professionals.&amp;nbsp; A whopping two&#45;thirds of the respondents said they would be willing to abandon the go&#45;go, money&#45;is&#45;everything environment of Wall Street for aA recent survey by eFinancialCareers found a surprising shift in the career outlook of financial professionals.&amp;nbsp; A whopping two&#45;thirds of the respondents said they would be willing to abandon the go&#45;go, money&#45;is&#45;everything environment of Wall Street for a career in the now emerging field of regulatory oversight.&amp;nbsp; In other words, they put their finger in the air and found their career prospects in overseeing the financial services industry to be equal to or better than those they had while working in the industry.&amp;nbsp; How about that for a change in perspective?

This development is part of a trend that is far larger than the financial services industry.&amp;nbsp; In career field after career field, both working professionals and those in transition are being forced to take a squinty&#45;eyed look at the future prospects of their current occupation.&amp;nbsp; Today’s lingering recession and the “less jobs” recovery it will precipitate is forcing many of us to reexamine workplace assumptions we once cherished as sacrosanct and employment goals we once thought were a lock.&amp;nbsp; The world of work we knew and counted on has suddenly and irrevocably become an unfamiliar and unpredictable place.

How do you survive in such a seemingly unstable environment?

Emulate your peers in the financial services sector.&amp;nbsp; Give yourself permission to look around.&amp;nbsp; Think beyond the boundaries of what’s always been and what you thought would always be. 

Sure, such independence can be intimidating, especially at first.&amp;nbsp; The feeling is not unlike your inaugural time alone behind the wheel of a car.&amp;nbsp; It was liberating to be in charge of setting your own direction and more than a little nerve wracking getting yourself and the car to wherever you were going, all in one piece.&amp;nbsp; But you did.&amp;nbsp; And you can—indeed, you must—for your career, as well.

In today’s constantly roiling workplace, you must:
•	climb behind the wheel of your career and set it into motion
and
•	determine the best route to take and set off in that direction.
You can decide that your prospects warrant staying on the same path you’ve always followed or, as is apparently the case with many financial professionals, you can chose to take an entirely different route.&amp;nbsp; Either way, the choice is yours and only you should make it.

Those two act—taking the controls and taking off—enable you to motor with your career.&amp;nbsp; Think of it as hitting the open highway in the workplace.&amp;nbsp; It’s a quintessentially American act—full of independence and self determination.&amp;nbsp; You’re Jack Kerouac on the road in today’s world of work.&amp;nbsp; You’re in the driver’s seat in your career and you’re setting off in search of the American Dream.

As the word implies, however, motoring is not a one&#45;off event.&amp;nbsp; It’s a passage.&amp;nbsp; On the road, you hit detours, roadblocks, heavy traffic and more, so you must continuously adjust your course to find the best way forward.&amp;nbsp; In your careers, you will also take a wrong turn or come to a dead end from time&#45;to&#45;time—after all, the 21st Century workplace is an unfamiliar neighborhood—so you’ll have to reassess your position regularly and make whatever changes are necessary to keep you moving forward.

Your drive is often cited as a key component of career success.&amp;nbsp; It denotes the all important attributes of ambition and determination.&amp;nbsp; Important as those characteristics are, however, they are insufficient to preserve your wellbeing in today’s world of work.&amp;nbsp; What’s needed, as well, is action or what might be described as motoring with your career—setting out on the road to meaningful and rewarding work.

Thanks for reading,
Peter
Visit me at Weddles.com

Peter Weddle is the author of over two dozen employment&#45;related books, including WEDDLE&#8217;s 2009/10 Guide to Employment Sites on the Internet and Work Strong, Your Personal Career Fitness System.Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.</description>
      <dc:subject>Job Search Tips</dc:subject>
      <dc:date>2009-07-28T23:02:21-05:00</dc:date>
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    <item>
      <title>Graduation is Here &#45; Do You Have a Job?</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/graduation_is_here_-_do_you_have_a_job/</link>
      <guid>http://www.lakeshorestaffing.com/site/graduation_is_here_-_do_you_have_a_job/#When:13:05:20Z</guid>
      <description>After (at least) four long years, Graduation is finally here. If you have a job lined up, congratulations. If not, your are not alone. You are graduating into the worst recession since the Great Depression, but don&#8217;t let that get you depressed&#8230;After (at least) four long years, Graduation is finally here. If you have a job lined up, congratulations. If not, your are not alone. You are graduating into the worst recession since the Great Depression, but don&#8217;t let that get you depressed. There are thousands of jobs out there, it&#8217;s just a matter of finding the one that&#8217;s right for you. Many companies have pages dedicated to students and recent graduates and many search sites are either dedicated to college grads or have keyword searches to help in your search. Here are some leads.

	Hewlett&#45;Packard &#45; This page is a link to HP&#8217;s Student&#8217;s and Graduates page. The page starts with some pointers followed by a drop down where you can select your country. Using the US link as an example, the next page loads with links to the left hand side for Jobs at HP, Programs for Students &amp;amp; Grads, Recruitment process and more. The center of the page has a link to a student search tool. Click on the link for the search tool. There were 57 student/new grad jobs when I checked the site.
	eFinancialCareers &#45; Graduates and Internships &#45; This links to eFinancialCareers page for graduates and internships. There were 101 jobs for graduates when I checked the site. The job sector search (on the left hand side of the page) is set to graduate trainee, you can try this with other search engines as well. Select region for your country.
	Campuscareercenter.com &#45; This site focuses on on students and entry level jobs. The top of the page has tabs for Post Resume and Students. Clicking on Students, the center of the page lists featured employers followed by resources (resumes, interview tips, etc.). The left hand side of the page has additional links to job search and resources. You can view the featured employers job openings by clicking directly. You must register to do a search across all employers.
	Entrylevel.computerjobs.com &#45; This job site is focused on Tech jobs. The top of the page has a simple filter where you can type in a keyword and select your state. You can post your resume on this site as well. Click on any opportunity after conducting a search to apply directly for the job.
	Thousands of Entry Level Jobs &#45; Sounds like a lot (and it is).&amp;nbsp; Using jobster.com, this link uses the key words &#8220;entry&#45;level&#8221; and returned over 45,000 entry level job listings across the country. Fine tuning for a city (say, NY), returned over 2,800 jobs. The same holds true if you enter the key word &#8220;graduate&#8221; (over 3,000 hits for NYC). Try this with any of the major job search engines.

Good luck in your search.Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.</description>
      <dc:subject>Job Search Tips</dc:subject>
      <dc:date>2009-07-10T13:05:20-05:00</dc:date>
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    <item>
      <title>Hope Is Not A Job Search Strategy</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/hope_is_not_a_job_search_strategy/</link>
      <guid>http://www.lakeshorestaffing.com/site/hope_is_not_a_job_search_strategy/#When:04:43:44Z</guid>
      <description>Emails&#8230;we got lots of them. Our readers ask us about the &#8216;ingredients&#8217; for a successful job search&#8230;to look at their resumes&#8230;and to make suggestions on how changing their resume might change the outcome of submitting them for jobs.Guest Post from http://www.collegerecruiter.com 

Emails&#8230;we got lots of them. Our readers ask us about the &#8216;ingredients&#8217; for a successful job search&#8230;to look at their resumes&#8230;and to make suggestions on how changing their resume might change the outcome of submitting them for jobs.

Reviewing and tweaking a resume is always a good idea, and we are certainly willing to lend a hand and review a resume. When we reply, one of the first questions we ask is: other than re&#45;writing your resume, what other changes are you making in your job search? To which companies are you applying? We normally do not receive an answer to these questions, and this could be for a few reasons:

1. You are applying to multiple jobs each day and &#8220;hoping&#8221; for a good outcome. It&#8217;s obvious what the result has been, but the only thing changing is your level of frustration. You may or may not be keeping a record of the jobs you&#8217;ve been applying for, when you applied, or the version of the resume you submitted. Without this key information, it would be nearly impossible for us to analyze why your job search isn&#8217;t working.
As it says in the book, &#8221;Hope is Not a Strategy&#8221;, &#8220;Overoptimism has overcome critical thinking.&#8221; It also says &#8220;it&#8217;s time to move your strategies to the next level.&#8221;  

2. You are applying to jobs without understanding the company, its history, or vision.&amp;nbsp; Without knowing this, you would not know how you would fit in the organization OR how your skills and knowledge will help a company solve the immediate problem (which is why they&#8217;re looking to hire someone!).&amp;nbsp; Knowing how you can assist a company meet its goals and selling yourself in direct relation to those goals is critical to crafting an effective cover letter and tweaking your resume.

3. You are applying for jobs through the job boards and company career sites.
You might as well be sending you resume into space in a time capsule that says &#8216;open in 100 years.&#8221; You HAVE read about The Resume Black Hole, right? 

4. You are not following up on your resume submittals.

5. You are spending most of your time on Facebook, Twitter, or the like, &#8220;hoping&#8221; to connect with a hiring manager or recruiter. Or, are you tweeting or writing on someone&#8217;s wall about what you had for lunch or how you feel about the beautiful sunrise?

 I&#8217;m sure there are more reasons, but I think you get the point.

This damn recession has changed everything: job availability, where to find them, and how to get the attention of hiring managers. Companies are cutting costs left and right, and those cuts are not only affecting the number of hires, it has had a dramatic impact on where&#45;or if&#45;companies advertise for those openings.

So, given this, it is up to you to change your approach and AGGRESSIVELY pursue opportunities, whether ot not they are advertised. A great starting point can be the job boards, but use them sparingly and only as an indicator of the companies that are hiring. From there, put on your detective hat and doggedly find out everything you can about that company.

Many of us may have smirked at companies&#8217; &#8220;Mission&#45;Vision&#45;Values&#8221; statements, but hidden inside those missives is a backward and forward look at where they were at a given time and where they want to be. This is the gem that you can use to determine how you will approach a company.

For example, let&#8217;s look at the Mission Statement from Starbucks:
&#8220;Starbucks is committed to a role of environmental leadership in all facets of our business. We fulfill this mission by a commitment to:
Understanding of environmental issues and sharing information with our partners.
 Developing innovative and flexible solutions to bring about change.
 Striving to buy, sell and use environmentally friendly products. (Procurement?)
 Recognizing that fiscal responsibility is essential to our environmental future.
 Instilling environmental responsibility as a corporate value.
 Measuring and monitoring our progress for each project.
 Encouraging all partners to share in our mission.&#8221;

I&#8217;ve bolded some of the key words that, in some cases, probably appear in a lot of folks&#8217; resumes. Take a look at your own.&amp;nbsp; If you read our previous post, Tapping Into The Hidden Job Market, you will see a direct correlation between what emerged from your self&#45;assessment and the type of skills and knowledge Starbucks will require in order to meet their stated goals.

Look again at the above mission statement&#8230;do you see the same employment opportunities as I do? Here&#8217;s what I&#8217;m seeing:
Developing innovative and flexible solutions to bring about change.
JOBS: Engineering, Business Analysis, Process Management.
Striving to buy, sell and use environmentally friendly products.
JOBS: Procurement, Sales
Recognizing that fiscal responsibility is essential to our environmental future.
JOBS: Accounting, Financial Analysis, Green Jobs.

 Does anyone see other opportunities in the Starbucks Mission Statement?Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-06-15T04:43:44-05:00</dc:date>
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    <item>
      <title>Getting Noticed By Executive Recruiters</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/getting_noticed_by_executive_recruiters/</link>
      <guid>http://www.lakeshorestaffing.com/site/getting_noticed_by_executive_recruiters/#When:13:20:09Z</guid>
      <description>Manage your own career.&amp;nbsp; Recruiters are great for getting a sense of the market, including compensation, demand for your skills, and hiring trends.&amp;nbsp; Recruiters do have access to plum positions, especially the big retained firms and especially for C&#45;suite Caroline Ceniza&#45;Levine is co&#45;founder of SixFigureStart (http://www.sixfigurestart.com), a career coaching firm that specializes in working with Gen Y young professionals.&amp;nbsp;  Formerly in corporate HR and retained search, Caroline most recently headed campus recruiting for Time Inc and has also recruited for Accenture, Citibank, Disney ABC, and others.
Author Website: http://www.sixfigurestart.com

During a recent coaching workshop, one audience member asked:&amp;nbsp; How does a person make themselves known to recruiters?&amp;nbsp; (This questioner worked as in&#45;house counsel so did not get the same attention from recruiters as her attorney colleagues in law firms.)&amp;nbsp; 

Refer.&amp;nbsp; Build long&#45;term relationships with recruiters by being helpful.&amp;nbsp; Take recruiter calls, even when you’re not actively looking, and help them find people by referring quality leads.&amp;nbsp; Remember that your referrals are a reflection on you, so only refer people who fit what they are working on and who will represent you well.&amp;nbsp; 

Get referred.&amp;nbsp; Recruiters like to find you.&amp;nbsp; They don’t typically see unsolicited candidates.&amp;nbsp; So maintain a robust network, find out from your colleagues who the good recruiters are for your sector, and have your colleagues introduce you.

Be prominent.&amp;nbsp; Again, recruiters like to find you, so appear in the places they will look.&amp;nbsp; Be active in your professional association, speak at conferences, publish white papers, and update your LinkedIn profile.&amp;nbsp; Speaking and publishing are great ways to establish your expertise, and recruiters like people at the top of their game.&amp;nbsp; This is also a great way for someone with a less traditional background (e.g., in&#45;house counsel) to get known amongst the more traditional colleagues (e.g., at the brand name law firms).

Manage your own career.&amp;nbsp; Recruiters are great for getting a sense of the market, including compensation, demand for your skills, and hiring trends.&amp;nbsp; Recruiters do have access to plum positions, especially the big retained firms and especially for C&#45;suite spots.&amp;nbsp; However, you should already be networking with people in a position to hire you and refer you.&amp;nbsp; In this way, you are the best person to position yourself and keep yourself in front of mind of the right people.&amp;nbsp; 

You are the best manager of your career.&amp;nbsp; This should include recruiter relationships, but not exclusively so.&amp;nbsp; Recruiter relationships are helpful but not necessary.Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-06-08T13:20:09-05:00</dc:date>
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    <item>
      <title>Two More Old Ways to Find a New Job</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/two_more_old_ways_to_find_a_new_job/</link>
      <guid>http://www.lakeshorestaffing.com/site/two_more_old_ways_to_find_a_new_job/#When:19:51:17Z</guid>
      <description>Continuing my series on job&#45;search methods that have worked since the Great Depression, here are two more ways to get hired that have been effective for more than 70 years …Guest Post by Kevin Donlin, The Simple Job Search

Continuing my series on job&#45;search methods that have worked since the Great Depression, here are two more ways to get hired that have been effective for more than 70 years …

1) Appeal to the self&#45;interest of the employer

In the book, “Pick Your Job And Land It!” published in 1938, the authors, S.W. and M.G. Edlund, share the story of one job seeker, a Barrett Havens, who had put together a seemingly flawless written portfolio of his accomplishments, one that had produced several interviews for the position of manufacturing manager.

Yet Havens received no job offers.

So the Edlunds suggested that in his next interview, instead of emphasizing his achievements, Havens should ask questions of the employer: How had they been able to navigate seasonal slumps? How did they develop new products? How did they get help from retailers in selling their products?

By asking questions, Havens would start conversations based on the employer’s interests, could tell of similar problems he had solved, and then refer to his written examples to back up his claims.

The results were dramatic — within one week, Havens had an interview with an employer who was so enthralled with his questions that he cancelled lunch and his afternoon appointments so he could continue talking to Havens. (When’s the last time an employer missed a meal to listen to you talk?)

Your takeaway lesson: When you realize that no employer wants to hire you and that every employer has problems to solve, you can start to appeal to their self&#45;interests. How? By discovering their problems and proposing solutions. All you need do is start asking questions.

2) Look outside to find your hidden assets

Among the other examples in “Pick Your Job And Land It!” of people who found work in the Depression is that of John Shaffer. According to the authors, Shaffer didn’t seem to have any assets besides a pair of hands.

Despite a college degree, Shaffer thought the only jobs available to him would be like the retail clerk and food merchandising positions he had held after college.

(A college grad who felt doomed to a life of dead&#45;end jobs. Know anybody like that?)

However, after thoroughly analyzing his work history with friends and business acquaintances, “[Shaffer] began to appreciate that his two jobs had been full of unusual opportunities. He began to see the fundamentals underlying his experience and to realize he had gained an insight into selling problems which would be of value to other firms,” write the authors.

In the retail job, Shaffer “had observed the effect of advertising, merchandising, and counter display on the sales of high&#45;grade merchandise,” according to the authors, while at the food manufacturer, he had seen how advertising had greatly improved product sales.

After analyzing his experience, Shaffer realized that his work had exposed him to effective marketing that went beyond the job titles of “clerk” or “merchandiser.” As a result, Shaffer was able to retell the story of his employment in a way that interested employers — and got him a better, higher&#45;paying job.

Here are the key paragraphs from his winning cover letter, written circa 1936:

“During the past two and a half years I have been with a large food concern marketing a staple food product in a highly competitive field. At first, this was sold primarily on a price appeal. Then followed a comprehensive advertising and point of sale program designed to enable the retailer to maintain price and so increase profits. As a result, I have seen the sales curve of this company rise steadily.

“My particular job, which I sill hold, has been to contact several thousand dealers in Manhattan, put up display material, and establish good will by merchandising the consumer advertising and price policy.

“Prior to this I spent six months with Strauch’s, where I observed how advertising and display, coupled with keen sales psychology, effectively moved quality merchandise ….”

Your takeaway lesson: What success stories have you observed in past jobs that could help future employers? Note that verb — observed. Anyone can learn by watching, if they’re looking for lessons. What have you learned?

Now. This is where you need outside help.

Simply put, you WILL underestimate the value of your experience if you analyze it yourself — it’s like trying to describe the back of your head without a mirror.

Get a mirror, or, in this case, get a friend or three who will sit down over coffee and ask you about exactly what you’ve observed and what you’ve learned in every job you’ve held.

Then, write it all on paper, as specifically and extensively as possible.

When you do this, you’ll unearth hidden assets that can appeal to employers. Doing so got people hired in the Great Depression, when unemployment ran as high as 25%. And it can get you hired now, when the job market isn’t half as bad.

Kevin Donlin is co&#45;author of Guerrilla Resumes. Since 1996, he has provided job&#45;search help to more than 20,000 people. Author of 3 books, Kevin has been interviewed by The New York Times, USA Today, Fox News, CBS Radio and others.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-06-07T19:51:17-05:00</dc:date>
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      <title>Career Networking&#45;the 80% Rule</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/career_networking-the_80_rule/</link>
      <guid>http://www.lakeshorestaffing.com/site/career_networking-the_80_rule/#When:13:18:38Z</guid>
      <description>Yes, it really is true – 80% of job seekers find their positions through networking. There is so much more to say about networking and what a terrific resource it is. Start now, join LinkedIn or Ryze and have some fun watching how many will come your way.By Robin Ogden, FiredUP Careers &#45; visit us and get your &#8220;free&#8221; resume ebook!
	

80% find new jobs through networking

Yes, it really is true – 80% of job seekers find their positions through networking.&amp;nbsp; We all know that networking is powerful, yet many of us neglect it not only on a daily basis, but also for months or even years.&amp;nbsp; Then we find ourselves in the midst of a career transition and feel as if we just don’t know anyone anymore.&amp;nbsp; As if we were caught up in a time tunnel and thrown out the other side with know one in site.&amp;nbsp; Ugh… an ugly feeling indeed.

So, just how can you go about keeping your network humming?

Get back in touch:&amp;nbsp; First off, if you’ve ignored your network for a while you will need to re&#45;ignite it.&amp;nbsp; You don’t want to wait until you ‘need’ something to start this process.&amp;nbsp; Believe me that is a bad idea, so start now.&amp;nbsp; If you’re not a member of LinkedIn then signup – this is a great way to get things rolling again and you’ll be amazed at how many people will join your network.&amp;nbsp; If you’re already LinkedIn then send out a message to your network – subject:&amp;nbsp; Checking in after a long hiatus… (you get the idea here – let them know you recognize it’s been a while).

Stay in touch:&amp;nbsp; These days it isn’t hard to stay in touch and just a quick email can do wonders.&amp;nbsp; But, don’t rely on ‘mass’ messages to your network to be the only link you’ve got.&amp;nbsp; Plan to send ‘one’ email a day to someone within your network.&amp;nbsp; If you follow that basic idea you’ll touch base with 30 people a month, nearly 100 people per quarter.&amp;nbsp; Maybe you’ve got more people than that in your network, but hey – how often are they hearing from you now?

Plan ahead:&amp;nbsp; Make sure that networking is something on your ‘to do’ list.&amp;nbsp; Perhaps you’ve got to move something over to do that (i.e., washing the car, mowing the lawn or sleeping in…maybe we’ll skip that one!).&amp;nbsp; But, be sure that it floats to the top of your list.&amp;nbsp; You never know when you may send out an email needing to know whether someone knows the person you’ll be interviewing with, or perhaps want some inside scoop on a sales pitch.&amp;nbsp; Networking is important – just like exercise, you’ve got to do it to stay ahead.

Fill a need:&amp;nbsp; Change your mindset around networking – how can you help?&amp;nbsp; If you think of networking as a tool that you use only when you ‘need’ something then you are missing the most important ingredient – connection.&amp;nbsp; Make it about how you can fill a need and you’ll be amazed at how many of your own needs are met.&amp;nbsp; It’s the old adage “you get what you give”.

Be a resource:&amp;nbsp; Pass on useful information and tips that you believe may be helpful to others.&amp;nbsp; I’m not talking about spamming here – your contacts don’t need a tip of the day from you.&amp;nbsp; I’m talking about meaningful information that you come across that has helped you in some way and you believe it may benefit others you know.

Remember – people want to help:&amp;nbsp; When you do have a need or require information let your network know.&amp;nbsp; Although, this should not be the way you introduce yourself to your network, or recharge your network it is a beneficial way to get your needs met too.

There is so much more to say about networking and what a terrific resource it is.&amp;nbsp; Did you ever see the movie Field of Dreams?&amp;nbsp; Then you’ve heard “build it and they will come”.&amp;nbsp; The same goes for your network.&amp;nbsp; Start now, join LinkedIn or Ryze and have some fun watching how many will come your way.

About the author:

For over 15 years Robin has taken her entrepreneurial spirit and teamed with executives in rapidly growing startup companies in the Silicon Valley, creating HR teams who helped to build incredibly talented organizations and mold strong collaborative, goal aligned cultures.&amp;nbsp; Additionally, as a Career Management Consultant for a Fortune 500 career management firm, Robin has coached and trained hundreds of individuals in their quest for new career opportunities. As Co Founder of FiredUP Careers, Robin brings her entrepreneurial talents, along with her broad range of expertise and insight to those who seek career advice.Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.</description>
      <dc:subject>Job Search Tips</dc:subject>
      <dc:date>2009-04-28T13:18:38-05:00</dc:date>
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      <title>How to Get Hired Faster by Borrowing Sales and Marketing Ideas</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/how_to_get_hired_faster_by_borrowing_sales_and_marketing_ideas/</link>
      <guid>http://www.lakeshorestaffing.com/site/how_to_get_hired_faster_by_borrowing_sales_and_marketing_ideas/#When:04:14:22Z</guid>
      <description>Your job search is a sales and marketing campaign.&amp;nbsp; To get hired, you must identify, qualify and contact prospects (decision makers who can hire you) and sell to them (convince them to offer you a job). By Kevin Donlin

Your job search is a sales and marketing campaign. 

To get hired, you must identify, qualify and contact prospects (decision makers who can hire you) and sell to them (convince them to offer you a job). 

Because most folks looking for a job have only a limited exposure to sales and marketing, here are four techniques you can use to get hired faster ...&amp;nbsp; 

1) Treat Voicemails as Radio Spots

Here&#8217;s an idea: Think of your voicemail messages as 30&#45;second radio commercials. That means you should script and rehearse the voicemails you leave for employers. Don&#8217;t adopt a fake baritone, but you should sound upbeat and professional. 

While other job seekers leave dull, rambling messages, you can give employers one more reason to hire you, by leaving tantalizing voicemails that practically force them to call you back. 

Example: &#8220;Hi, this is Steve Jones. I wanted to make sure you got the resume I mailed you on Monday for the position of accountant. I had something to add to the part where I saved $27,000 last year for a firm just like yours. If you&#8217;d like to know the missing piece, please call me at 702&#45;555&#45;1212. Thank you!&#8221;&amp;nbsp; 

2) Send Sales Letters, Not Cover Letters

It&#8217;s been said (by me) that you can&#8217;t bore employers into hiring you. So why send out the same dull&#45;as&#45;a&#45;tax&#45;form cover letters as other job seekers? 

To sell an employer on the idea of hiring you, it helps to send them a ... sales letter. 

To learn the basics, Google &#8220;writing sales letters&#8221; or start reading and analyzing the junk mail you get each day. Meanwhile, here&#8217;s a crash course to get you started: 

*Personalize your opening. 
Example: &#8220;Dear Mr. Jackson.&#8221; Never, ever write: &#8220;Dear Sir or Madam.&#8221; Can&#8217;t find the name of the hiring manager? Pick up the phone and call. Timid job seekers have skinny kids. 

* Focus on the reader. All good sales letters are written about &#8220;you,&#8221; the reader, and not, &#8220;I,&#8221; the author. If you change all instances of &#8220;I&#8221; to &#8220;you&#8221; in your cover letter, you&#8217;ll instantly make it more effective. 

* Make specific claims, then prove them with facts. Look at your last letter. How many numbers, percentages, and dollar signs do you see? Add more. 

* Ask for the sale. 
Example: &#8220;Please call me today to learn how I can save you money as a customer service manager.&#8221; Or, better: &#8220;I will call your office at 10 a.m. Wed. to answer any questions and tell you how I saved $15,000 in my last role as a customer service manager.&#8221;&amp;nbsp; 

3) Sell to Past &#8220;Customers&#8221;

Ask most ordinary sales reps to get more revenue and they&#8217;ll reply, &#8220;That&#8217;s going to take time. I need to find new customers.&#8221; 

By contrast, a smart sales rep will reply, &#8220;I can start today by selling to past customers.&#8221; 

Similarly, most job seekers get so caught up in looking for new jobs at new employers that they neglect the co&#45;workers and managers who already know and trust them. 

Make a list of every co&#45;worker and manager you have ever had, going back to high school. Cross off the ones you can&#8217;t stand. Then, call or email the remaining people to let them know about your job search. 

And don&#8217;t let the fact that your old boss left the company stop you from calling. In fact, you should rejoice. You can not only call them at their new employer, you can also introduce yourself to their replacement at the old employer&#8212;turning one contact into two.&amp;nbsp; 

4) Get More Sales and Marketing Ideas for Free

Want more ideas to adapt and adopt for your job search? Visit Amazon.com and browse the best&#45;selling sales and marketing books. Search by title or the phrases &#8220;sales books&#8221; and &#8220;marketing books.&#8221; Key: Most new books have the &#8220;Look Inside&#8221; feature, which lets you read selected parts for free online. Spend an hour at this and you&#8217;ll find at least three ways to get on an employer&#8217;s radar. 

Why not start now?

Kevin Donlin is Creator of TheSimpleJobSearch.com. Since 1996, he has provided job&#45;search help to more than 20,000 people. Author of 3 books, Kevin has been interviewed by The New York Times, Fox News, CBS Radio and others.&amp;nbsp; His latest product, The Simple Job Search System, is available at http://www.collegerecruiter.com/guaranteed&#45;resumes.phpArticle courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.</description>
      <dc:subject>Job Search Tips</dc:subject>
      <dc:date>2009-04-22T04:14:22-05:00</dc:date>
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      <title>Benefits enrollment is now Open. Enrollment will close on Thursday, April 30th 2009.</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/benefits_enrollment_is_now_open._enrollment_will_close_on_thursday_april_30/</link>
      <guid>http://www.lakeshorestaffing.com/site/benefits_enrollment_is_now_open._enrollment_will_close_on_thursday_april_30/#When:20:22:43Z</guid>
      <description>Benefits enrollment is now Open. Enrollment will close on Thursday, April 30th 2009.&amp;nbsp; Benefits enrollment is now Open. Enrollment will close on Thursday, April 30th 2009.

Below is some more information regarding Lakeshore&#8217;s Benefits plan.

Q: When does coverage begin?

A: Your coverage is effective on the first day of the month after you enroll provided you are eligible. Employees become eligible when they have worked 6 consecutive weeks and averaged a minimum of 20 hours per week. You then have 30 days from the date you became eligible to enroll. If you do not enroll within 30 days, you are not able to enroll until the next annual open enrollment period.
Q: If I elect not to participate now and need to later, what are my enrollment rights?

A: You can enroll yourself and/or your eligible dependents any time you have experienced a qualifying life event (i.e.: marriage, divorce, adoption, birth of child).&amp;nbsp; Enrollments are effective the first of the month following receipt of your enrollment form.
Q: Who can I enroll?

A: You can enroll yourself and your eligible dependents in the medical, hospital indemnity, dental, vision care and term life plans. Your eligible dependents are your lawful spouse and your unmarried children (who depend on you for support) from birth through age 18, through age 24 if a full&#45;time student, or through any age if handicapped and unable to earn a living. 

For more information visit Lakeshore&#8217;s benefits FAQ section.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-10T20:22:43-05:00</dc:date>
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    <item>
      <title>Welcome to the Lakeshore Blog</title>
      <link>http://www.lakeshorestaffing.com/blog/comments/welcome_to_the_lakeshore_blog/</link>
      <guid>http://www.lakeshorestaffing.com/site/welcome_to_the_lakeshore_blog/#When:19:55:26Z</guid>
      <description>Thank you for visiting the Lakeshore Blog. Please check back here for future post and information regarding Lakeshore news events.Hello &#45;

Thank you for visiting the Lakeshore Blog. Please check back here for future post and information regarding Lakeshore news events.

Thank you,

Lakeshore</description>
      <dc:subject>Lakeshore News</dc:subject>
      <dc:date>2009-03-20T19:55:26-05:00</dc:date>
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